“Just post something” just doesn’t cut it.
Think about the times you’ve urgently needed to write a blog post, and you couldn’t think of anything of substance to say. You felt your post was unoriginal, uninspired, uninspiring. And do you know what else? Your readers can tell you’re struggling.
When you make a long-term blogging plan, you make your work as a content marketer easier, more effective and—dare I say it?—more fun.
Brand-first digital marketing solution poised to accelerate client’s business objectives.
Lowell, Massachusetts. Brand strategy and digital marketing agency stitchDX today announced that it will create and execute a new branding and digital strategy for a worldwide healthcare and technology consulting and venture capital firm headquartered in Boston’s Back Bay. This initiative will center on an all-new website with a visitor experience optimized for current and potential clients, as well as prospective job candidates.
“The availability of open-source and low-cost marketing automation technology is enabling the creation of digital experiences that not very long ago required businesses to invest in costly, enterprise-level platforms,” said stitchDX founding principal Brian Bolton. “Our newest client is as eager as we are to leverage that technology to enhance visitor engagement and strengthen their respected thought leadership position in the global healthcare and technology fields.”
The real problem is not lack of money
One of the biggest obstacles facing the marketing departments of small and medium-sized businesses (and far too many nonprofits and social good organizations as well) is actually not lack of money—it’s lack of a strong brand understanding.
Too many businesses and social good organizations haven’t spent the time necessary to build a clear internal understanding of their brand. They miss the crafting of the core messages at the foundation of what Mark Di Somma calls “The Brand DNA.” This leads to wasting time and resources on brand messages and activities that are not compelling and don’t work in concert to achieve strategic goals.