Backyard Footwear is a classic and popular sneaker brand – in Europe. Virtually unknown in the United States, this Danish sport shoe that was originally designed and developed in the early 70s for the sport of badminton is now set to launch at select retailers nationwide.
To meet the online store objectives of their go to market strategy, the US-based team at Backyard Footwear needed an ecommerce site. Timing required that it be launched within 6-8 weeks and unfortunately, developed over the Christmas and New Year’s holiday. And as a new brand launch that requires more promotion than technology, the budget to develop the actual site needed to be kept in check in order to fund various marketing and distribution programs.
Visit Site: Backyard Footwear USA
To achieve this, Backyard Footwear turned to StitchDX to work within their budget and time constraints, yet deliver an ecommerce experience that rivaled some of their more established niche brand competitors like Superga and Tretorn. Using the Shopify ecommerce platform and an experienced Shopify development team, the new Backyard Footwear site was built and launched in 6 weeks. The site features about 100 SKUs, is completely searchable, 100% responsive-design enabled, and allows for easy magnified viewing of product. The Shopify platform offers an easy interface to build out your catalog and manage product descriptions and imagery. Additionally, the site is integrated with Backyard’s various social media accounts, including Instagram which is embedded directly within their home page.
As an ecommerce platform, the Shopify solution offers easy-to-configure and PCI compliant payment gateway features right out of the box, along with order management capabilities that include customer tracking information and inventory management.