Throughout our brand experience program, we place great emphasis on content and design to develop credibility with the target audience. Inbound marketing, or content marketing, is based on the concept of earning prospects by making yourself easy to be found and drawing customers to your website by providing content your customers value.
By developing your expertise quotient (EQ) through an inbound program centering on the website including SEO, social media, blogging, enewsletters, videos and other valuable content, we can drive customers to you. After all, in the information economy, “Content is King.”
Inbound marketing philosophies coincide with our Four A Metrics’ four key stages:
- Generate awareness and traffic
- Convert visitors to brand advocates
- Turn brand advocates into higher margin sales
- Analyze for continuous improvement
The concept of inbound marketing assumes that traditional media like billboards and TV spots have become marginally less effective. Although some marketers believe that with DVRs, for example, viewers skip commercials and recipients seldom open direct mail, research shows that comprehensive programs where consumers are communicated with through inbound and outbound strategies provide the greatest response.
According to Google’s recent report, “The New Multi-screen World: Understanding Cross-Platform Consumer Behavior,” 90% of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TV. This means that cross-platform compatibility and easy accessibility is essential.