HubSpot has made designing Buyer Personas easier than ever. With the new Make My Persona tool, marketers can quickly generate complete personas by answering a series of simple questions about their customers.
Category Archives: Audience Segmentation
Digital Marketing tools and tactics are new, fast, and exciting, but strategically, digital is a lot like traditional marketing in one critical way: Success begins with a strong, clear brand.
Having more leads isn’t enough. You also need to nurture prospects through their customer journey, a process that can be much more effective by creating the right buyer’s personas.
HubSpot is at its core a learning organization. While the tools are fairly simple and intuitive to learn, we get better and better the more we use them.
The trouble starts when you try to stuff 10 pounds of you-know-what into a 5-pound burlap bag. The bag loses, and so do you!