Category Archives: Digital Marketing
Instagram has as of late emerged as a B2B marketing opportunity. Perhaps, but is it all it’s cracked up to be for B2B marketers?
INBOUND 2019 — HubSpot’s annual, over-the-top, 20,000 attendees strong, marketing conference — brought together a myriad of speakers from every corner of the planet to discuss and celebrate the inbound marketing methodology. Key themes from this year’s conference included a focus on projecting authenticity of voice, along with the importance of effective storytelling in your marketing. The main focus, however, was on creating a more effective and enjoyable customer experience.
Conversational marketing platform Drift held its’ third annual HYPERGROWTH conference and delivered a story-based agenda of growth, triumph, and success. Ranging from a daring yet meticulous rock climber to a star-struck Harvard Professor with some incredibly famous students to the Founder and CEO of SPANX, each presenter’s story grew out of a familiar theme: There is no substitute for hard work and risk-taking, even when all the cards are stacked against you.
While a continually shifting landscape in the marketing world is nothing new, keeping up with those changes and trends can be difficult. But staying on top of trends in marketing strategy and technologies better positions your business to stay relevant with today’s prospects and customers, stay ahead of the competition, and respond to changes in the market.