Marketing today can seem daunting. With the overwhelming array of technology options, product platforms, and communication channels available, taking that first step to launching or improving your marketing strategy can be the hardest. If you think you need a little direction—or even a push—we have the playbook to get you going.
Category Archives: Marketing Strategy
90% of all intranets fail. The most common reason? Bad user experience — non-intuitive interfaces, poor document management, and a lack of clarity on goals and objectives. The solution? A modern intranet that is built around user needs and a digital experience that drives engagement.
I recently spoke at the Tech Forward conference in Austin, Texas on leveraging technology to improve employee engagement. Tech Forward is an annual three-day event that brings together industry experts and nonprofit leaders to learn and discuss how technology is shaping mission-driven organizations. I walked away with these three key takeaways.
Contrary to popular opinion, Email isn’t dead. Here are 8 tips marketers should consider using to improve their email marketing efforts.
The idea of making the leap into new technology can give the typical SMB owner a panic attack. Understandable but here are our top 10 reasons you will want to embrace your Marketing Technology Stack— aka Martech stack.