Having a strong brand is vital. One way to get to a strong brand is through a brand or core messaging workshop. If you are considering one, here is what you should be sure to include.
One of the biggest obstacles facing the marketing departments of small and medium-sized businesses (and far too many nonprofits and social good organizations as well) is actually not lack of money—it’s lack of a brand.
Why can’t quantity and quality get along? Guess what? They totally can! Be our guest Thursday 10/27 for a live content marketing event with Ann Handley at the UMass Lowell (MA) – Innovation Hub.
Jumping into a website redesign looking for a magic bullet to assist in lead gen without any analytics to support your assumptions can be costly and require a substantial time investment.
You have undoubtedly seen the use of hashtags (#) on various social media platforms like Twitter, Instagram and Vine.