Having a strong brand is vital. One way to get to a strong brand is through a brand or core messaging workshop. If you are considering one, here is what you should be sure to include.
One of the biggest obstacles facing the marketing departments of small and medium-sized businesses (and far too many nonprofits and social good organizations as well) is actually not lack of money—it’s lack of a brand.
You have undoubtedly seen the use of hashtags (#) on various social media platforms like Twitter, Instagram and Vine.
A few weeks ago one of our colleagues forwarded us a copy of Matchbox Twenty’s preorder artwork for their upcoming release North. The artwork was an uncanny resemblance to the artwork we designed for Boyz II Men’s release Twenty that celebrated their 20th anniversary.
Engagement [en-geyj-muh nt]: The concept that the more time customers spend interacting with your brand directly correlates to increased levels of brand loyalty leading to a greater numbers of profitable transactions.