Last week, thousands of eager and hungry marketing minds packed Boston’s iconic Wang Theater to feast on a smorgasbord of inspiration, career advice, marketing know-how and entertainment (Grace Savage, British beatboxer, kicked it all off with an awe-inspiring performance). Conversational marketing platform Drift held its third annual HYPERGROWTH conference and delivered a story-based agenda of growth, triumph, and success (they also made a super exciting product announcement!). All left the theater with many lasting lessons and takeaways to bring back and incorporate into their respective agencies and businesses.
Each speaker shared their own personal experience and advice. Ranging from a daring yet meticulous rock climber to a star-struck Harvard Professor with some incredibly famous students to the Founder and CEO of SPANX, each presenter’s story grew out of a familiar theme: There is no substitute for hard work and risk-taking, even when all the cards are stacked against you.
I found each speaker awesome and inspiring, and walked away from HYPERGROWTH ready to take on the world! (more…)
While a continually shifting landscape in the marketing world is nothing new, keeping up with those changes and trends can be difficult. But staying on top of trends in marketing strategy and technologies better positions your business to stay relevant with today’s prospects and customers, stay ahead of the competition, and respond to changes in the market. (more…)
Microsoft has officially announced the end-of-life for Skype for Business Online, effective July 31, 2021. After this date, organizations using Skype will be forced to use Teams for internal and external communication, screensharing, and conference calling.
What does this mean for your organization? How can you prepare, and what should you do to transition away from Skype?
As the “workplace” continues to evolve into a more “digital workplace,” organizations of all shapes and sizes increasingly need—or are already benefiting from—a user-friendly, group-collaboration platform that offers seamless communication, improved productivity and overall better employee experience. Category leaders Microsoft Teams and Slack have both become trusted organizational communication solutions, but one of these players has been dominating the space (and has basically become a verb). (more…)
The growth—and sustained success—of your business depends on effective lead generation. Not just quantity, but quality. You can be inundated with low-quality leads. but if they’re not converting to sales, then all they’re doing is draining your time and money. To get lead-gen right, start with a commitment to avoid these 6 lead-generation mistakes: