90% of all intranets fail1.
The most common reason? Bad user experience — non-intuitive interfaces, poor document management, and a lack of clarity on goals and objectives. The solution? A modern intranet that is built around user needs and a digital experience that drives engagement.
I recently spoke at the Tech Forward conference in Austin, Texas on leveraging technology to improve employee engagement. Tech Forward is an annual three-day event that brings together industry experts and nonprofit leaders to learn and discuss how technology is shaping mission-driven organizations.
For digital marketers, customer engagement is a critical factor for success. But few marketers spend the time to consider engagement. If your KPIs rely on customer engagement (and they most certainly should!), then you need to pay closer attention to employee engagement too.
When we ask customers what they hope to achieve when they build a new digital workplace, we typically get answers that describe lots of different hopes and dreams and frustrations. Although the details might vary from organization to organization, they generally fall into one of three buckets:
Hats off to Justin Lee of HubSpot for the most “Now you’ve got my attention” blog post title I’ve seen all year:
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