Content marketing is critical to sustainable profitability and growth. So shouldn’t your content marketing efforts be of the highest quality?
As an almost-old-timer in the content development game, I perk up whenever I see any argument in support of the “good writing isn’t dead” side. The latest (and a really good one, IMHO): a post at fastcompany.com reminding us that design can’t achieve its full potential without high-quality wordcraft, and that for designers, writing is a rare and valuable “unicorn skill.”
If a sales opportunity came into your company’s orbit, wouldn’t you want to know about it?
If you could gain even a little intelligence on your prospect’s pain points before picking up the phone, wouldn’t you want to have it?
Today’s buyers are ghosts.
Only 29% want to actually speak with a salesperson to learn more about a product or service, while a majority, 62%, will consult a search engine first (source: hubspot.com/marketing-statistics). (more…)
There are some pretty compelling stats speak in favor of marketing automation for small and medium-size businesses:
- 80% of marketing automation users saw their number of leads increase. (VR Insight, 2015)
- 77% of them saw their number of conversions increase. (VR Insight, 2015)
- And on average, businesses users saw a 10% increase in sales pipeline resulting from marketing automation. (Forrester Research, 2014)