We’ve heard all the arguments against email. Some say it’s antiquated—so 2003. Young people don’t use it.
Social platforms, chat apps and texting are where it’s at (until the next buzzy thing comes along). But email ain’t dead—and marketers should consider some facts: (more…)
The idea of making the leap into new technology—any new technology—can give the typical small- and medium-sized business owner pause, and for some understandable reasons.
This is true even when we’re talking about Marketing Technology—a.k.a. your martech stack: (more…)
March 20, 2018—Sweet Sixteen update!
Round 1 voting exceed expectations and provided some exciting showdowns (not quite Michigan buzzer beating Houston but for martech geeks, it was high drama!). We’re down to 4 vendors in each category with some solid SMB Marketing Technology match-ups (vote here): (more…)