3 Strategic Marketing Insights From a Week at INBOUND17

The marketing landscape is constantly evolving. The biggest challenge? Knowing how, what, and where to connect with your audience. Here are 3 strategic takeaways on how to reach the people that matter most to you (and why it matters), from my week at Hubspot’s Inbound conference: (more…)

3 Highlights From a Week of Learning

While many of our colleagues and partners were tempted by our offer of discounted tickets to this year’s INBOUND conference put on by HubSpot (part of the perks of being a HubSpot Certified Agency Partner), many could not make it. I promised them I would write with some of the highlights, so here they are. Please let me know if you were there too, and what you learned. (more…)

INBOUND 17: 5 Online Content Takeaways for Your Business

5 takeaways for online content marketers from HubSpot INBOUND 17

All of us at StitchDX left HubSpot’s INBOUND 17 conference energized, enlightened, and eager to take our work for SMBs and nonprofits to a higher level.

Here are my top online content marketing takeaways—let’s do this Casey Kasem-style and count ‘em down: (more…)

Inbound 2017 is coming! Here’s what we’re looking forward to.

25,000 marketers from all over the world have the date on their calendars: September 25-28.

It’s HubSpot’s annual Inbound conference and for us, it really is the can’t-miss event of the year!

First off, HubSpot puts on a hell of a show with keynote speakers past and present like Michelle Obama, John Cena, Billie Jean King, Martha Stewart, Alec Baldwin, Arianna Huffington, Anna Kendrick and Gary Vaynerchuk, as well as performers like Judd Apatow, Trevor Noah, Amy Schumer, Janelle Monae, and OneRepublic.

Then there are the digital marketing education opportunities and great networking with some of the greatest minds in inbound and digital marketing. It’s all a lot to take in, but with the help of a little pre-gaming, you can definitely get the most out of your experience. Here’s what we at StitchDX are looking to get out of Inbound 2017. (more…)

5 Reasons Why Marketing Automation is Right for Your Business

Lead generation is critical to your business. Marketing automation can take those efforts to the next level (and it’s more affordable than you might think).

With 51 percent of businesses using marketing automation—and nearly 60 percent of B2B organizations looking to adopt the technology—odds are you’ve considered it for your business.

And if you’ve considered marketing technology for your business, then you know it requires a financial investment, as well as an investment in time to master its complexities. Taking all that into account, how do you know if it’s the right call for your business? (more…)