March 20, 2018—Sweet Sixteen update!
Round 1 voting exceed expectations and provided some exciting showdowns (not quite Michigan buzzer beating Houston but for martech geeks, it was high drama!). We’re down to 4 vendors in each category with some solid SMB Marketing Technology match-ups (vote here): (more…)
Digital marketing is a powerful and cost-effective way to generate more leads, close more sales, and acquire more customers as you grow your business.
The tools and tactics are new, fast, and exciting, but strategically, digital is a lot like traditional marketing in one critical way: Success begins with a strong, clear brand. (more…)
Google has officially announced their deadline for when websites must begin using HTTPS.
If your site is not in HTTPS, then starting in July 2018 visitors using Chrome to access your site will begin to see prominent warnings in the URL field (a.k.a. the omnibox) letting them know that your site is not secure. (more…)
Not so long ago, simply having a website was sufficient to differentiate your business. It was an always-on, 24/7 place where prospects and customers could learn about your products and services. What could be better!
Well, along came forms for data collection and emails for outbound marketing. Search engines and PPC also arrived on the scene and soon thereafter, social media and the concept of inbound marketing.
It’s flat-out impossible to overstate the importance of sustained, effective lead generation for the success of any business. The more leads you can bring in, the more opportunities you’ll have to close deals—it’s as simple as that.
But did you know that only 10% of marketers feel their lead generation campaigns are effective? (more…)