HubSpotlight: New “Make My Persona” Tool Simplifies Buyer Persona Creation

As a marketer or business owner, knowing exactly who you’re talking to when creating messages is what paves the way for stronger customer engagement. And, as we’ve previously discussed in our blog, the key to knowing your audience and properly nurturing them through your inbound strategy lies in the creation of detailed buyer personas.

Now, HubSpot has made designing Buyer Personas easier than ever. With the new Make My Persona tool, marketers can quickly generate complete personas by answering a series of simple questions about their customers. (more…)

[WHITEPAPER] How engaged are your employees?

What does it mean when we say that employees are “engaged?” Isn’t that just an HR buzzword? Nope. It’s real, and it may very well be vital to the growth of your organization.

An engaged employee isn’t just someone who likes their job. Rather, it’s someone who feels pride, enthusiasm, and commitment to their work—and (most importantly) to their respective organization. They’re your rockstars! (more…)