6 Key Marketing Trends Critical to your Business!

ultimate guide to marketing trends

While a continually shifting landscape in the marketing world is nothing new, keeping up with those changes and trends can be difficult. But staying on top of trends in marketing strategy and technologies better positions your business to stay relevant with today’s prospects and customers, stay ahead of the competition, and respond to changes in the market. (more…)

Skype is Dead. Long Live Teams!

Microsoft Teams as the best collaboration tool

Microsoft has officially announced the end-of-life for Skype for Business Online, effective July 31, 2021. After this date, organizations using Skype will be forced to use Teams for internal and external communication, screensharing, and conference calling.

What does this mean for your organization? How can you prepare, and what should you do to transition away from Skype?


Microsoft Teams No Longer Slacking on Employee Experience

As the “workplace” continues to evolve into a more “digital workplace,” organizations of all shapes and sizes increasingly need—or are already benefiting from—a user-friendly, group-collaboration platform that offers seamless communication, improved productivity and overall better employee experience. Category leaders Microsoft Teams and Slack have both become trusted organizational communication solutions, but one of these players has been dominating the space (and has basically become a verb). (more…)

The 6 Lead-Generation Mistakes Your Business MUST Avoid

"Stay away from the light" and avoid these 6 lead generation mistakes.

The growth—and sustained success—of your business depends on effective lead generation. Not just quantity,  but quality. You can be inundated with low-quality leads. but if they’re not converting to sales, then all they’re doing is draining your time and money. To get lead-gen right, start with a commitment to avoid these 6 lead-generation mistakes:


How the Digital Workplace Can Close the Generation Gap in your Organization

Every SMB and non-profit should be using martch to automate these 5 marketing tasks.

I’ve written about how the millennial generation is taking over the workplace (that means your workplace). In that post, I described the numerous ways that the digital workplace can support millennials’ engagement, productivity, and retention.

BUT, while the millennials are taking over your workplace, they still have to work—and produce results—with all the other generations there. Writing in Fast Company, HP’s president for the Americas Richard Bailey ascribes an even greater power to workplace technology: Bringing the generations together to achieve great things in your organization.