For digital marketers, customer engagement is a critical factor for success. But few marketers spend the time to consider engagement. If your KPIs rely on customer engagement (and they most certainly should!), then you need to pay closer attention to employee engagement too.
When we ask customers what they hope to achieve when they build a new digital workplace, we typically get answers that describe lots of different hopes and dreams and frustrations. Although the details might vary from organization to organization, they generally fall into one of three buckets:
Hats off to Justin Lee of HubSpot for the most “Now you’ve got my attention” blog post title I’ve seen all year:
As a marketer or business owner, knowing exactly who you’re talking to when creating messages is what paves the way for stronger customer engagement. And, as we’ve previously discussed in our blog, the key to knowing your audience and properly nurturing them through your inbound strategy lies in the creation of detailed buyer personas.
Now, HubSpot has made designing Buyer Personas easier than ever. With the new Make My Persona tool, marketers can quickly generate complete personas by answering a series of simple questions about their customers. (more…)
What does it mean when we say that employees are “engaged?” Isn’t that just an HR buzzword? Nope. It’s real, and it may very well be vital to the growth of your organization.
An engaged employee isn’t just someone who likes their job. Rather, it’s someone who feels pride, enthusiasm, and commitment to their work—and (most importantly) to their respective organization. They’re your rockstars! (more…)