The 6 Lead-Generation Mistakes Your Business MUST Avoid

"Stay away from the light" and avoid these 6 lead generation mistakes.

The growth—and sustained success—of your business depends on effective lead generation. Not just quantity,  but quality. You can be inundated with low-quality leads. but if they’re not converting to sales, then all they’re doing is draining your time and money. To get lead-gen right, start with a commitment to avoid these 6 lead-generation mistakes:


How the Digital Workplace Can Close the Generation Gap in your Organization

Every SMB and non-profit should be using martch to automate these 5 marketing tasks.

I’ve written about how the millennial generation is taking over the workplace (that means your workplace). In that post, I described the numerous ways that the digital workplace can support millennials’ engagement, productivity, and retention.

BUT, while the millennials are taking over your workplace, they still have to work—and produce results—with all the other generations there. Writing in Fast Company, HP’s president for the Americas Richard Bailey ascribes an even greater power to workplace technology: Bringing the generations together to achieve great things in your organization.


The Real Statistics on Millennials

Download the latest statistics on millennials in the workplace.

The abrupt changes millennials are bringing into today’s workplace have been a frequent topic of conversation. With their critical mass and coming dominance in the overall workforce (greater than 50% within two years), there are many myths and fears circulating about millennials and the impact they bring to the workplace — some of big foot proportions. And up until now, it has been difficult to separate the hype from the truth.


A Better Discovery is the Path to a Better Employee Experience

You want an employee experience that reflects your organization’s brand values. You need an employee experience that drives positive results for both your employees and your customers. Building a better employee experience that meets all your goals can seem daunting at first, but starting with the right steps in the beginning makes the path clear and road smoother. 


Free Lunch-N-Learn! Kickstart Your Marketing: A Playbook for the Basics and Beyond

Marketing today can seem daunting.

With the overwhelming array of technology options, product platforms, and communication channels available, taking that first step to launching or improving your marketing strategy can be the hardest. If you think you need a little direction—or even a push—we have the playbook to get you going.